Ralph Lauren reinvents coastal chic for NYFW

Ralph Lauren's show at New York Fashion Week
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BY Essi Kettunen

Ralph Lauren is breathing fresh fashion influences into its iconic looks.

Ralph Lauren’s Spring 2025 runway was a true showstopper at New York Fashion Week, blending coastal-inspired designs with the brand's iconic American look.

The show was held in the Hamptons, which has always inspired Lauren.

I would say that this new collection has shifted perfectly towards a more fashionable and modern flair while remaining loyal to the timeless elegance that Ralph Lauren is known for.

Inspiration behind

The runway looks of Ralph Lauren exude a captivating aesthetic, embodying coastal elegance, rich American heritage, and timeless sophistication.

Ralph Lauren's collection draws its inspiration from the natural beauty and sophisticated lifestyle of the Hamptons.

The collection draws inspiration from coastal landscapes, adding to these looks a sense of the ethereal beauty of the oceans and sandy shores.

It can be seen from the beautiful soft color palette like shades of blue, sandy beige, and crisp white, but also in the beachy crochets and sheer fabrics that were used in many looks.

Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
“The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge and always an inspiration,” – Ralph Lauren
Credit: Getty Images

Key Pieces and Standout Trends

The coastal vibe was beautifully conveyed through soft shades of blue, sandy beige, and crisp white, which were involved in many looks of the runway.

Also staying true to the dreamy seaside theme, the collection embraced delicate lacework, fringes, and see-through material. And sequins, which have recently made a strong comeback, adding a touch of shimmer and modern flair.

As always, Ralph Lauren has its loyal customers with its elegant and timeless basics like tailored blazers, trousers, low-slung belts, and polo shirts that cannot be beaten.

Ralph Lauren Best Runway Looks

Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT
Credit: Daniele Oberrauch / LAUNCHMETRICS SPOTLIGHT

Ralph Lauren's New Bag Collection

The new bag collection of 2025 "The Ralph" handbag line introduction was one of the highlights of the show.

The inspiration behind the bags comes from vintage cars.

Like vintage cars represent craftsmanship and timeless design, these bags feature the same aesthetic of luxury.

The bag's rich caramel brown color feels effortlessly chic, and there are just the right amount of details, which is why the bag is giving a stylish, yet timeless edge.

Credit: Ralph Lauren
Credit: Ralph Lauren
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