Long Overdue

From his early days as the energetic frontman of Odd Future to his current status as a style icon and designer, Tyler, the Creator has always stood out—not just for his music, but also for his distinctive fashion sense.

One brand that has been a constant in his journey is Supreme, the streetwear giant that Tyler has worn and championed since the beginning.

Tyler’s connection to Supreme goes beyond simply wearing the clothes; it’s a relationship rooted in mutual respect, shared history, and a love for bold, authentic style.

The Early Days: Skate Culture and Supreme Roots

Tyler’s introduction to Supreme was almost inevitable, given his skateboarding background and the brand’s origins in skate culture.

In the early 2010s, when Tyler and his Odd Future crew were just teenagers in Los Angeles, Supreme was more than just a brand—it was a hub for skaters and creatives alike.

Tyler often reminisces about skating around the Fairfax area where Supreme’s LA store is located, frequently popping in to buy skateboards and gear. Over time, this casual interaction grew into genuine friendships with the staff and key figures behind the brand, including founder James Jebbia and then-brand director Angelo Baque.

For Tyler, Supreme wasn’t just a logo on a hoodie; it was a brand that represented the lifestyle he was living. The brand’s rebellious spirit, limited-edition drops, and crossover appeal in both skate and hip-hop scenes perfectly aligned with Tyler’s own ethos.

During this period, Tyler could often be seen rocking Supreme pieces, from their classic box logo tees to their unique hats, seamlessly incorporating them into his eclectic wardrobe.‍

Tyler’s Style Evolution: From Streetwear to Signature Flair

As Tyler’s music career took off, so did his fashion evolution. Initially rooted in skatewear and the graphic-heavy looks of brands like Supreme, Tyler began to experiment with more daring and unconventional styles.

He established his own label, Golf Wang, which encapsulates his colorful, playful approach to fashion. While his personal brand grew, Supreme remained a staple in Tyler’s wardrobe, symbolizing his early days and deep connection to street culture.

In recent years, Tyler’s style has matured, moving towards more refined and tailored pieces while still maintaining the vibrant color palettes and bold patterns that have become his signature.

From pastel suits to avant-garde accessories, his fashion choices reflect a sophisticated yet whimsical personality. Despite this evolution, Supreme pieces still make appearances in Tyler’s outfits, often mixed with luxury brands or vintage finds, demonstrating his ability to blend high and low fashion effortlessly.

The Recent Campaign: A Nod to the Past and a Hint at the Future

Recently, Tyler’s connection with Supreme was reignited in a new campaign featuring his wheat-pasted posters seen around London.

In these images, Tyler dons a taupe shearling-trimmed trapper hat, a Supreme tee, and a colorful silk scarf, styled in a way that feels timeless yet distinctly Tyler. This look harkens back to the early Supreme-clad days, while also showcasing his evolution into a more polished version of his younger self. The photos, shot by Luis “Panch” Perez, capture Tyler’s unique blend of nostalgic streetwear and sophisticated flair, prompting speculation about a deeper collaboration between him and the brand.

Fans have been buzzing with theories, from a potential creative directorship at Supreme to new collaborative projects.

While Supreme has not confirmed any of these speculations, the campaign serves as a powerful reminder of Tyler’s influence on the brand and streetwear culture at large. His comment on the campaign’s Instagram post, “MR. GREEN HAT REALLY,” playfully acknowledges his ongoing fashion journey and his ties to Supreme.‍

Supreme and Tyler: A Lasting Legacy in Streetwear

Tyler, the Creator’s relationship with Supreme is more than just a celebrity-brand partnership—it’s a symbol of his fashion journey and a reflection of his growth.

From skate shop regular to global style icon, Tyler’s loyalty to Supreme has remained steadfast, even as his own style has evolved. Supreme, known for its boundary-pushing collaborations and community-driven ethos, continues to resonate with Tyler’s approach to both fashion and life.

Through his connection with Supreme, Tyler has not only influenced how people dress but also how they think about personal style—encouraging fans to mix, match, and make their own rules.

As Supreme navigates its next chapter and Tyler continues to expand his fashion empire, their shared legacy in the world of streetwear remains undeniable. Tyler’s journey from Supreme-wearing skater to a fashion icon is a testament to the enduring power of authenticity and creativity in shaping personal style. Whether it’s a Supreme hat, a Golf Wang sweater, or a bespoke suit, Tyler, the Creator wears his confidence as boldly as he wears his clothes, making him a true trailblazer in the world of fashion.