Pharrell at the helm of LV

Look into Pharrels LV collections
A look into Pharrell's Louis Vuitton 24 Collections
BY Anssi Karjala

The fashion world is buzzing with excitement as Pharrell Williams takes the reins as the new head designer for Louis Vuitton in 2023.

Known for his eclectic style and innovative vision, Pharrell's appointment marks a bold new chapter for the iconic French fashion house. His inaugural collections—Fall 2024 and Spring/Summer 2024—are a testament to his creative genius, blending unexpected influences with Louis Vuitton's timeless elegance.

Spring/Summer 2024: A Sporty Spin

For the Spring/Summer 2024 collection, Pharrell channels the dynamic world of sports, particularly drawing inspiration from soccer jerseys and athletic wear.

This collection is a celebration of movement, energy, and contemporary style, seamlessly blending athletic influences with high fashion.

Louis Vuitton SS24

Key Elements of the Spring/Summer 2024 Collection

1. Sporty Silhouettes: Pharrell incorporates the sleek, functional lines of sportswear into high fashion. Look for streamlined silhouettes reminiscent of soccer jerseys, featuring breathable fabrics, mesh inserts, and bold stripes that mimic team colors and patterns.

Louis Vuitton Soccer Jersey from SS24 Collection

2. Vibrant Colors and Prints: The color palette is vibrant and energetic, with bold primary colors like red, blue, and yellow dominating the collection. Graphic prints and logos reminiscent of team crests add a playful, competitive edge.

Green Louis Vuitton Jeans with a Zipper and LV monogram paired with white Air Jordan 1's

3. Innovative Fabrics: Technical fabrics take center stage, offering both style and performance. Lightweight, moisture-wicking materials ensure comfort and ease of movement, while maintaining a polished appearance. Reflective elements and high-tech textiles add a futuristic touch.

Pharrel's detailed ideas for accessories are a fresh consept for LV

4. Statement Accessories: Accessories in the Spring/Summer collection are sporty and functional. From sleek backpacks and crossbody bags to caps and visors, each piece is designed to complement the athletic theme while providing practicality.

5. Casual Elegance: Pharrell masterfully balances casual and elegant, creating pieces that are perfect for both the runway and everyday wear. This collection is a nod to the growing trend of athleisure, but with a distinctly Louis Vuitton twist that elevates it to luxury status.

Fall 2024: A Western Cowboy Reverie

Pharrell’s first collection for Louis Vuitton, the Fall 2024 line, draws deeply from Western cowboy culture, reimagining it through a luxury lens.

This inspiration results in a collection that is both rugged and refined, paying homage to the adventurous spirit of the American West while maintaining the sophistication that Louis Vuitton is known for.

Louis Vuitton FW24

Key Elements of the Fall 2024 Collection

1. Tailored Cowboy Jackets and Coats: Pharrell introduces tailored pieces that reinterpret classic cowboy attire. Expect to see structured jackets with fringed detailing, leather coats with intricate embroidery, and denim pieces elevated with luxurious fabrics and finishes.

Louis Vuitton FW24

2. Luxe Leather and Denim: Leather and denim are the cornerstone fabrics of this collection. However, Pharrell infuses them with a touch of luxury—think buttery soft leathers in rich, earthy tones and denim treated with unique washes and embellishments that make each piece stand out.

Louis Vuitton FW24

3. Western Accessories: Accessories play a crucial role in bringing the Western theme to life. Oversized belt buckles, wide-brimmed hats, and statement boots are key components. Pharrell's unique touch is evident in the modern twists on these classic items, such as hats with unexpected materials and boots featuring innovative designs.

Louis Vuitton FW24

4. Rustic Color Palette: The color palette is grounded in nature, featuring shades of brown, tan, and deep red, alongside pops of turquoise and gold. These colors evoke the vast landscapes and sunsets of the American West, adding depth and warmth to the collection.

Louis Vuitton FW24

5. Handcrafted Details: Attention to detail is paramount. Hand-stitched embroidery, beaded embellishments, and artisanal craftsmanship highlight Pharrell's dedication to merging traditional techniques with modern aesthetics.

Louis Vuitton FW24

Pharrell's Vision for Louis Vuitton


Pharrell Williams is not just infusing Louis Vuitton with his unique style; he is redefining what the brand represents. His approach is inclusive, innovative, and deeply connected to culture and lifestyle.

His commitment to sustainability and innovation is also evident in these collections, with an emphasis on using eco-friendly materials and ethical production processes.

Pharrell’s tenure at Louis Vuitton promises to be one marked by creativity, cultural resonance, and a forward-thinking approach to luxury fashion.

As we look forward to future seasons under Pharrell’s guidance, one thing is certain: Louis Vuitton is set to continue its legacy of excellence while embracing fresh, vibrant ideas that push the boundaries of fashion.