How to dress cool in Summer 2024

Men's styling guide
Hottest Summer Trends For Men in 2024
BY Anssi Karjala

Welcome, gentlemen, to the sizzling season of 2024! As the temperatures rise, it’s time to elevate your style game and make a statement under the sun.

From vibrant colors to breathable fabrics, this summer brings a refreshing mix of classic and contemporary trends that are bound to turn heads. Let’s dive into the hottest men’s summer trends of 2024:

Valentino SS24 Runway

Pastel Palette:

Dsquared is mixing 70's pastels with 90's oversized crunge aesthetic in 2024

Soft pastel hues are making a strong comeback this summer. From soothing shades of lavender to powdery blues, pastels exude a relaxed and sophisticated charm.

Ludovic de Saint Sernin SS24 Runway

Incorporate pastel pieces into your wardrobe with lightweight linen shirts, chinos, or even tailored suits for a fresh and refined aesthetic.

Oversized Silhouettes:

Say goodbye to slim fits and hello to oversized silhouettes. This season, embrace relaxed and roomy clothing that allows for maximum comfort and movement.

Loewe is keeping it calm with modern oversized silhouettes

Oversized shirts, baggy trousers, and loose-fitting jackets are all the rage, giving off an effortlessly cool vibe. Balance out the volume with tailored pieces for a modern and well-proportioned look.

Amiri's 2024 Runway dominated the fashion week

Vetements seem to be on the cutting edge once again and pushing boundaries of what oversized actually means:

Vetements is once again on the cutting edge of trends

Tech-inspired Fabrics:

Stay cool and stylish in the heat with tech-inspired fabrics that are designed for performance. Look out for garments made from moisture-wicking materials, UV-resistant fabrics, and breathable mesh panels.

Saul Nash SS24 Runway

These innovative textiles not only keep you comfortable but also add a futuristic edge to your summer wardrobe.

Statement Accessories:

Elevate your look with bold and eye-catching accessories that command attention. From chunky chain necklaces to statement sunglasses, accessories are the perfect way to add personality and flair to your outfits.

Zegna SS24 Runway

Experiment with unconventional shapes, textures, and colors to make a statement this summer.

Cuggi is keeping it classic this season

Sneaker Predictions for summer 2024:

Balenciaga seems to be the driving force in oversized sneakers.

They have taken the drivers seat for more than a few years now since the 'Triple S's' released in 2017.

Balenciaga's 3xl mesh sneakers

It makes sense to have chunky sneakers to go with your oversized silhouette and as you can see from the 3xl Mesh sneakers, they have drawn inspiration from preworn Asics sneakers, so keep your eyes pealed for some Asics's cheaper alternatives.

Balenciaga 3xl mesh sneakers
Asics sneakers are making a comeback to fashion

In contrast to the 3xl chunky style we've seen more and more slim fitting sneakers in the ether. One of the exsamples is Prada's America's Cup sneakers.

Prada's America's Cup will most likely make a comeback this summer.
Prada's America's Cup sneakers in white

While they have had their time in the limelight some years ago, everything in fashion goes around in cycles and so we expect to see more Osweego's during the summer.

Adidas X Raf Simons Osweego's

A common trend in sneakers has been extra chunky and wide sneakers or very slim and minimalist. The Lanvin Leather Curb sneaker serves the former to it's essence.

Taking strong inspiration from Osiris d3's, the leather curbs are somewhat nostalgic to 90's kids and if Tiktok is any indicator to the newer generation as well.

Maison Margiela's are the epitome of classical minimalist sneakers. The craftsmanship is excellent and you cant go wrong styling the calssic Replica's.

Sustainable Fashion:

Embrace eco-conscious fashion by opting for sustainable and ethically made clothing.

From organic cotton t-shirts to recycled nylon swimwear, there are plenty of eco-friendly options available that don’t compromise on style.

By choosing sustainable fashion, you not only look good but also feel good knowing that you’re making a positive impact on the planet.

Givenchy SS24 Runway

Relaxed Tailoring:

Upgrade your summer wardrobe with relaxed tailoring that strikes the perfect balance between casual and formal.

Think unstructured blazers, lightweight linen suits, and cropped trousers for a laid-back yet polished look.

Amiri SS24 Runway

Mix and match tailored pieces with more casual items for a versatile and effortlessly chic ensemble.

This summer, unleash your style and embrace the hottest trends of 2024. Whether you’re lounging by the pool or exploring the city streets, these fashion-forward looks will keep you cool, confident, and ready for whatever the season brings.

Dsquared SS24 Runway

So, go ahead, step out in style, and make a splash wherever you go!