Dress like you have a trust fund

How to dress like you have Old Money
Old money aesthetic and its fundamental building blocks
trend guide
BY Anssi Karjala

In the fast-paced world of fashion, where trends come and go with the changing seasons, there exists a timeless allure that transcends the whims of passing fads—the Old Money Aesthetic.

Rooted in a heritage of refinement and sophistication, this enduring style celebrates longevity, understated elegance, and the quiet luxury of a bygone era.

Join us as we delve into the world of Old Money fashion, where Ralph Lauren reigns supreme, and the sports of golf and tennis evoke a sense of timeless grace.

Matt Damon and Jude Law on the set of the talented mr. ripley, 1999

The Art of Longevity

At the heart of the Old Money Aesthetic lies a commitment to longevity — a belief that true style is not defined by fleeting trends but rather by enduring quality and craftsmanship.

Garments are meticulously crafted from the finest materials, with an emphasis on timeless silhouettes and impeccable tailoring.

From the iconic polo shirts of Ralph Lauren to the classic blazers and chinos that have stood the test of time, Old Money fashion embraces pieces that are built to last a lifetime and beyond.

Ralph Lauren: The Epitome of Timeless Elegance

Credit: Ralph Lauren

No discussion of the Old Money Aesthetic would be complete without mentioning Ralph Lauren, the legendary designer whose name has become synonymous with classic American style.

Credit: Ralph Lauren

From his iconic polo player logo to his timeless collections inspired by the world of equestrian sports, Ralph Lauren epitomizes the essence of Old Money fashion.

With an unwavering commitment to quality, authenticity, and tradition, Ralph Lauren's designs exude an effortless elegance that transcends trends and speaks to a timeless sensibility.

Loro Piana: Classic Italian Luxury

Loro Piana is a renowned Italian luxury brand known for its exceptional craftsmanship and high-quality fabrics.

Established in 1924 by Pietro Loro Piana, the company initially started as a wool mill in Quarona, in the Biella region of Italy, specializing in the production of fine textiles.

Loro Piana Shoes

Loro Piana gained widespread recognition for its exquisite cashmere and wool fabrics, which quickly became synonymous with unparalleled luxury and craftsmanship.

Over the years, the brand expanded its offerings to include ready-to-wear clothing, accessories, and home furnishings, all crafted with the same attention to detail and commitment to quality.

The hallmark of Loro Piana's aesthetic is its timeless elegance and understated luxury, often associated with the concept of "old money." The brand's designs exude sophistication and refinement, characterized by clean lines, impeccable tailoring, and luxurious materials.

Quiet Luxury: The Essence of Old Money Style

In contrast to the flashy logos and conspicuous consumption often associated with nouveau riche fashion, the Old Money Aesthetic embraces a more subtle form of luxury — one that speaks volumes through its understated elegance and refined taste.

Think cashmere sweaters, leather loafers, and silk scarves — pieces that whisper rather than shout, and exude a quiet confidence that comes from knowing one's own worth.

Golf and Tennis: Sports of the Elite

In the world of Old Money fashion, sports like golf and tennis hold a special place of reverence, evoking images of leisurely afternoons spent on verdant fairways or sun-drenched courts.

From crisp white tennis dresses to tailored golfing attire, these sports embody the timeless elegance and refined athleticism that are hallmarks of the Old Money lifestyle.

Whether you're teeing off at the country club or serving up aces on the court, dressing the part is essential to capturing the essence of Old Money style.

Embracing the Old Money Aesthetic: A Return to Tradition

As we navigate the ever-changing landscape of fashion, the allure of the Old Money Aesthetic remains as potent as ever — a reminder of a time when style was synonymous with substance, and elegance was a way of life.

Credit: Ralph Lauren

So, embrace the timeless allure of Ralph Lauren, indulge in the quiet luxury of understated elegance, and channel the grace and sophistication of golf and tennis as you embark on your own journey into the world of Old Money fashion.

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