Jacquemus Iconic Capri Looks
Why the 2024 Jacquemus Runway Was So Iconic
On Sunday, a day before the Jacquemus show, Blackpink's Jennie appeared on the brand's Instagram in a bright red dress resembling a terry cloth towel.
She clutched it to her shoulder, evoking Brigitte Bardot in Jean-Luc Godard’s 1963 film Contempt.
The same scene was recreated on the runway.
This was a deliberate homage. Simon Porte Jacquemus revealed online that the film, about a French playwright and his wife facing marital drama in Italy, inspired him to start his label 15 years ago.
Given this connection, Jacquemus chose Casa Malaparte in Capri for his anniversary show, the redbrick house made famous by the film.
Jennie posed on the rooftop where Bardot once sunbathed naked, with Italy's Gulf of Naples shimmering in the background.
Best looks from Jacquemus 15th Anniversary Show in Capri
On Monday afternoon, Simon Porte Jacquemus celebrated his 15th anniversary with a stunning show at the iconic Casa Malaparte in Capri.
Celebrities like Dua Lipa and Gwyneth Paltrow soaked up the sun and scenery, while Jennie Kim closed the show in a sleek black gown.
Against the backdrop of the red masonry stairs, models flaunted skin-tight jersey dresses, chic scarves, and zebra prints, ready for a Mediterranean getaway.
No Jacquemus show would be complete without statement bags.
While the designer is famed for his tiny Le Chiquito silhouette, this collection took a different direction with oversized boxy totes and slouchy rectangular carryalls.
As usual, vibrant, eye-catching shades dominated the Paris-based brand's latest collection, featuring bubblegum pink, rich turquoise, sunny yellow, and fire-engine red outfits.
This lineup also signals the return of zebra print, a timeless motif that cycles in and out of fashion trends.
The classic pattern appeared on a coat with dramatic lapels, trendy Bermuda shorts, and square-toe loafers.
