Serena Williams Shining on the Court

Iconic tennis outfits
Serena Williams Serves in Fashion
BY Anni Leppälä

Serena Williams, the iconic tennis champion, is not only known for her unparalleled athleticism and dominance on the court but also for her bold and stylish tennis outfits.

Serena Williams serving fashion in 1992.

With a penchant for pushing fashion boundaries, Serena's on-court ensembles have become as legendary as her record-breaking performances.

Serena Williams' Nike Collaboration

Serena Williams has had a longstanding partnership with sportswear Nike, collaborating on numerous collections that blend performance and style seamlessly.

From sleek bodysuits to vibrant dresses, Serena's Nike outfits often feature innovative designs and cutting-edge technologies tailored to enhance her performance on the court.

Serena Williams returning to the court after giving birth to her daughter wearing a catsuit, designed to help with circulation, which later got banned.
Serena Williams wearing Nike at the 2021 Australian Open

Serena's Statement Pieces

Serena is no stranger to making a fashion statement on the tennis court.

Whether it's sporting a tutu-inspired dress at the US Open or donning a bold catsuit at the French Open, Serena's outfits exude confidence and flair.

Her fearless approach to fashion has inspired fans and fellow athletes alike, cementing her status as a style icon both on and off the court.

Serena Williams wearing a nike x Off-White tutu dress in the 2018 U.S Open.

Empowering Messages

In addition to making fashion statements, Serena often incorporates empowering messages into her tennis outfits.

Serena uses her fashion to show her values and inspire others, with messages like "Queen" and "Goddess" and support for her charity work.

Serena Williams wearing a three-piece Virgil Abloh x Nike outfit at the French Open in 2019. The words “Champion,” “Queen,” “Goddess,” and “Mother" written all over it.

Embracing Diversity

Serena's fashion choices also reflect her commitment to diversity and inclusivity.

Serena Williams at the 2004 U.S. Open.

By embracing a variety of styles, colors, and silhouettes, Serena celebrates the beauty of diversity and encourages others to do the same.

Her inclusive approach to fashion has resonated with fans around the world, making her a trailblazer both on and off the court.

Serena Williams at U.S Open in 2014.
Serena Williams at U.S Open in 2014.

Serena's Iconic Moments

Throughout her career, Serena Williams has created numerous iconic fashion moments that have left a lasting impression on tennis and fashion enthusiasts alike.

Whether it's her bold and colourful outfits at Grand Slam tournaments or her sleek and sophisticated looks at Wimbledon, Serena's fashion legacy continues to inspire generations of athletes and fashionistas.

Serena Williams at the 2021 Wimbledon.
Serena Williams at U.S Open in 2014.
Serena Williams at the2014 Australian Open.

Serena Williams' tennis outfits are more than just garments; they are a reflection of her identity, strength, and fearless spirit.

Serena Williams at U.S Open in 2004.

With each ensemble, Serena pushes the boundaries of fashion, redefining what it means to be a stylish and powerful athlete.

Whether she's making a statement with a bold design or sending a message with empowering slogans, Serena's fashion choices continue to captivate audiences around the world, solidifying her status as a true icon of style and sport.