London Fashion

Spotlight on the Biggest Brands of London
Spotlight on Iconic London Fashion Brands
BY Anssi Karjala

London, the vibrant city known for its rich history, diverse culture, and iconic landmarks, is also a global fashion capital.

The city's fashion scene is a melting pot of styles, from the classic to the avant-garde, and has given birth to some of the world's most iconic fashion brands.

In this spotlight, we delve into the stories behind the most iconic brands and explore what makes them quintessentially London.

Supreme x Burberry 2022 Collaboration

List of London Fashion Brands

  1. Burberry - Founded in 1856, Burberry is most famous for its invention of the trench coat and its distinctive check pattern. It's a symbol of British luxury fashion, known for its outerwear, fashion accessories, fragrances, and cosmetics.
  2. Alexander McQueen - Founded by the late designer Lee Alexander McQueen in 1992, this brand is renowned for its daring, emotional, and avant-garde designs, blending craftsmanship with innovation in unique ways.
  3. Vivienne Westwood - A pioneer of punk fashion in the 1970s, Vivienne Westwood's brand continues to be known for its rebellious spirit, provocative designs, and dedication to environmental activism.
  4. Stella McCartney - Launched in 2001, Stella McCartney is known for its modern, sharp, and feminine designs. The brand is also celebrated for its commitment to sustainability and ethical fashion.
  5. Paul Smith - Since the 1970s, Paul Smith has been synonymous with classic British tailoring and style, offering a twist of eccentricity and playful patterns while maintaining a clean, traditional aesthetic.
  6. Jimmy Choo - Founded in 1996, Jimmy Choo became iconic for its luxury handcrafted shoes, loved by celebrities and fashion insiders for their glamorous designs and exquisite craftsmanship.
  7. Mulberry - Established in Somerset in 1971 and known for its leather goods, particularly handbags like the Bayswater and the Alexa, Mulberry is a symbol of English luxury and elegance.
  8. Victoria Beckham - Launched in 2008, Victoria Beckham's fashion line is celebrated for its modern, chic, and sophisticated designs, reflecting her personal style evolution.

Burberry: The Epitome of British Luxury

Burberry Pre Fall 2024 Collection

Founded in 1856 by Thomas Burberry, this brand is synonymous with London fashion. Known for its distinctive tartan pattern and the iconic trench coat, Burberry's designs are a blend of classic and contemporary.

What sets Burberry apart is its commitment to quality and innovation. The brand's founder invented gabardine, a breathable, weatherproof, and durable fabric that revolutionised rainwear.

This spirit of innovation continues to be a driving force in the brand's design philosophy.

Burberry Pre Fall 2024

Burberry's fashion shows are a highlight of London Fashion Week, showcasing the brand's ability to reinvent itself while staying true to its British roots. The brand's flagship store on Regent Street is a testament to its heritage and grandeur.

The Iconic Burberry Trench Coat

Burberry LGBTQ+ 2018 Collection

The Burberry trench coat is a fashion staple. Originally designed for military use, it has evolved into a symbol of style and sophistication. The coat's design, with its double-breasted front, wide lapels, and belted waist, has remained largely unchanged, proving that classic design never goes out of style.

The trench coat's versatility also contributes to its enduring appeal. Whether worn over a suit or paired with casual wear, the coat adds an element of effortless elegance to any outfit. It's a piece that embodies the brand's ethos: timeless, functional, and distinctly British.

Burberry Pre Fall 2024

Vivienne Westwood: The Rebel of London Fashion

Vivienne Westwood is a brand that needs no introduction. Known for its punk-inspired designs, the brand has been pushing the boundaries of fashion since its inception in the 1970s.

Westwood's designs are a reflection of her rebellious spirit and her commitment to challenging the status quo. From her iconic pirate boots to her tartan designs, Westwood's creations are a bold statement against conformity.

The brand's flagship store in London's Soho district is a must-visit for any fashion enthusiast. With its eclectic mix of designs, from the avant-garde to the beautifully classic, it's a showcase of Westwood's unique vision.

Bella Hadid for Vivienne Westwood 2020

The Influence of Punk

The punk movement of the 1970s had a profound impact on Westwood's designs. Her creations, with their unconventional silhouettes, bold prints, and a distinct sense of rebellion, encapsulate the spirit of the era.

Westwood's punk-inspired designs continue to influence fashion today. Her ability to blend the rebellious with the elegant, the shocking with the beautiful, has made her one of the most influential designers in the world.

Vivienne Westwood

Alexander McQueen: The Enfant Terrible

Alexander McQueen, known for his theatrical runway shows and edgy designs, is another brand that has left an indelible mark on London fashion. The brand's designs, often inspired by history and art, are known for their intricate detailing and dramatic silhouettes.

McQueen's designs are a celebration of individuality and expression. From his iconic skull motif to his avant-garde tailoring, each piece is a work of art that pushes the boundaries of fashion.

The brand's flagship store on Old Bond Street is a reflection of its ethos. The space, with its minimalist design and art installations, is a fitting backdrop for the brand's stunning creations.

Alexander McQueen 2024
Alexander McQueen 2024

The Legacy of Alexander McQueen

Alexander McQueen's untimely death in 2010 left a void in the fashion world. However, his legacy lives on in the brand. Under the creative direction of Sarah Burton, the brand continues to honour McQueen's vision, creating collections that are a testament to his genius.

From the iconic 'bumster' trousers that redefined the silhouette to the stunningly beautiful 'Savage Beauty' collection, McQueen's designs continue to inspire and influence the world of fashion.

These iconic London fashion brands, each with their unique style and vision, continue to shape the global fashion landscape. Their designs, a blend of tradition and innovation, are a testament to the city's dynamic and diverse fashion scene.

Whether you're a fashion enthusiast or simply appreciate beautiful design, these brands offer a glimpse into the heart of London fashion.

Alexander McQueen's Last Collection in 2010